Friday, April 29, 2005

Motherfuckin' Censorship (Matador Records vs. Paste Magazine)

Is this advertisement for Stephen Malkmus' newest release, Face the Truth, too provocative for media publications?

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Well, the Advertisement Department at Paste Magazine thinks so.

I'm sure Matador Records (Stephen Malkmus' label) is thrilled. Here's what the fine folks at Matador Records have to say:

"We'd like to offer a shout-out (ie. "fuck you") to the cowards and thought-cops at the Ad Dept at Paste Magazine who have deemed our proposed advertisement for 'Face The Truth' to be beyond the bounds of "good taste." God forbid that anything might challenge the sensibilities of Paste's Yep Roc-loving, Starbucks-guzzling, Wes Anderson-worshipping readership. Seriously, if there's anything we or SM have done that is a poor fit with Paste's Ad Dept's narrow worldview, that is the highest compliment we've been paid since the last time Spin refused to run one of our ads."

Personally, I believe that for a magazine like Paste, who "[...] pride ourselves in being the premier magazine for people who still enjoy discovering new music, prize substance and songcraft over fads and manufactured attitude, and appreciate quality music in whatever genre it might inhabit," choose not to run this ad because of it's lack of "good taste," is rediculous; the advertisement obviously complements the album (or at least it's title). My verdict? I'm with Matador on this one. The fine employees at Paste's Ad Department are a bunch of overly sensitive idiots, who prefer to advertise (which can be found on their website here) than promote the music that they claim to enjoy.

What do you think? Is it too provocative? Where should the line be drawn?

Speak up, my readers!


Anonymous ricechex said...

yeah, i hear ya. but i gotta say its a close one. i think that the fact that it is a porno like pose..ya know,right down to almost spreading her lips that makes it provocitive. that being said, i still thinks it's lame for any co. smaller than Capitol or something to veto it. i must be lame b/c i've never even heard of paste magazine.

5:43 PM  
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